Diesel Repair Shop Marketing That Keeps Your Bays Full

Websites, local SEO and Google Ads built for diesel repair shops. More calls from fleet managers, owner-operators and truck owners who need work done this week, and every lead tracked so you know what it cost.

Nate Rodriguez, founder of Fresh Coat Marketing
Nate Rodriguez, founder of Fresh Coat Marketing
Let's Talk
We'll show you where your shop's calls are leaking.

Four Steps To A Busier Shop

From the first call to a full schedule, here is exactly what working with us looks like.

01

Free Intro Call

Tell us about your shop, your bays and the work you want more of.

02

Custom Game Plan

We audit your site, Google listing and ads, then map the fastest path to calls.

03

Launch & Track

Your website, SEO and ads go live with every call and form tracked.

04

Scale What Works

We double down on what books jobs and cut what does not.

Proof That The Phone Rings

No vanity metrics. Just leads, cost per lead and the revenue that came in the door.

Month 1 Results

One Month. Real Numbers.

50
Leads In Month 1
$55
Cost Per Lead
$41K+
Client Revenue

Results from one client in their first month. Every shop and market is different, and we will tell you straight what to expect on your intro call.

“The digital marketing industry is full of people who can talk a good game, but it’s rare to find someone like Fresh Coat who can actually deliver results!”

Gerry, Owner, Repair ABQ
Fresh Coat Marketing client

What Our Clients Say

Real Google reviews from the owners we work with.

Marketing Services For Diesel Repair Shops

Three services, one goal: more trucks in your bays. Use one or stack all three.

Diesel mechanic working under a truck

Diesel Shop Websites

Fast, mobile-first websites built to turn searches into booked repairs, with click-to-call, quote forms and a page for every job you want more of.

Mobile diesel service truck working on a semi truck on the roadside

SEO & Google Business Profile

Show up in the map pack when a fleet manager searches “diesel repair near me.” We tune your Google Business Profile, service pages and reviews.

Inside a diesel repair shop with trucks on lifts in the service bays

Google Ads

Google Search ads and Local Services Ads that put your shop at the top today, with every call tracked so you know what each lead costs.

Why Diesel Shops Choose Fresh Coat

Generic agencies treat a diesel shop like a dentist’s office. We build around how your customers actually buy: a breakdown, a fleet that needs uptime, a truck owner who wants it done right the first time.

Diesel-Only Focus

We learn your world: heavy-duty, fleet, light-duty diesel pickups and mobile service.

Every Call Tracked

Call tracking and form tracking on every campaign, so leads are never a guess.

Month-To-Month

No long-term contracts. We earn your business every month.

Plain-English Reports

Leads, calls and cost per lead in a report you can read in two minutes.

Nate Rodriguez, founder of Fresh Coat Marketing
Fleet service trucks and semi trucks parked outside a diesel repair shop
Founder

Fresh Coat Marketing

Meet Nate, The Marketer Behind Fresh Coat Marketing

I’m Nate Rodriguez, founder of Fresh Coat Marketing, an agency that helps diesel and heavy duty repair hops get more calls from online marketing. 

Diesel shop owners kept telling me the same story: great techs, real skill, and bays that sit empty because nobody can find them online. Fresh Coat Marketing takes the same playbook that fills contractors’ calendars and tunes it for diesel repair: websites, local SEO and Google Ads that bring in the work you want.

We’re based in New Mexico and work with diesel shops across the country, month-to-month, with no long-term contracts.

Questions Diesel Shop Owners Ask

It depends on your market and which services you need. Ad budgets in a big metro look different than in a small town. On your free intro call we look at your shop and goals, then give you a clear monthly number with no long-term contract.

No. Every plan is month-to-month. If we are not bringing in work, you are free to walk.

Yes, our work is backed by a guarantee. We walk you through exactly how it works on your free intro call, before you spend a dollar.

Our diesel program is built for heavy-duty and fleet repair, light-duty diesel pickups, and mobile diesel mechanics. Fresh Coat Marketing also works with painting companies and other home service contractors.

Google Ads and Local Services Ads can start producing calls soon after they go live. SEO and your Google Business Profile build over a few months and keep paying off long after.

Yes. If your site is solid we tune it for calls and tracking. If it is slow or hard to use on a phone, we rebuild it.

Diesel shops anywhere in the United States. We are based in New Mexico and work remotely with shops nationwide.

We look at your website, Google listing and any ads you are running, show you where calls are slipping away, and lay out a plan. No pressure, no obligation.

Let's Talk

Tell us about your shop. Nate will look at your website, Google listing and ads, then show you where calls are slipping away and what it would take to fill your bays.

Let's Talk
We'll show you where your shop's calls are leaking.